About Us
Our mission is to empower merchants, entrepreneurs, and local businesses to grow through integrated and easy-to-use tech solutions.
Founder & CEO
We started Elleen to solve the real obstacles facing Yemeni merchants in selling and scaling digitally. Our mission is to empower every local store to reach technical leadership and sell without boundaries.
Salah Al-Salwi
Founder & CEO
From an idea in Sana'a to a platform used by hundreds of merchants
The idea started in Sana'a — a Yemeni platform by Yemeni hands to serve the local merchant.
The first 50 merchants joined the beta version and started selling online for the first time.
Opening Hodeidah branch, launching the merchant app, and supporting Yemeni digital wallets.
We crossed 300 merchants, launched 50+ templates, and started the partner program.
Launching AI Studio for product descriptions, images, and automatic translation.
Regional expansion, open app market, and more growth tools for merchants.
The principles that guide every decision we make
Every decision we make starts with one question: does this make the merchant's life easier? We build tools to sell products, not tools to complicate work.
We believe the best technology is the one you don't feel. Our interfaces are intuitive — you start selling before you finish your coffee.
Clear pricing, zero commission, no hidden fees. What you see is what you pay. Merchant trust is non-negotiable.
A Yemeni team that understands the local market: payment methods, shipping companies, and Yemeni consumer behavior. Solutions designed for our reality.
Educational academy, active merchant community, and a support team that speaks your language. Your success is our success.
We launch new features every week. From AI to integrations — we always stay ahead.
Local presence for closer support
Empowering Yemeni merchants to enter the world of e-commerce in the easiest way possible, with integrated tools and local support that understands their needs.
For Elleen to become the leading e-commerce platform in Yemen and the region — where anyone can sell anything from anywhere.
500+
Active Merchants
10,000+
Monthly Orders
50+
Professional Templates
99.9%
Uptime
Start your store today and be part of the success story. Join hundreds of growing merchants.
